Jonti and Social Media Art » SEM http://www.mediaartstudio.com/blog Social interactions, Media and Art Thu, 07 Jan 2010 16:51:36 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Google Trends Gadget for your Blog http://www.mediaartstudio.com/blog/2009/05/08/google-trends-gadget-for-your-blog/ http://www.mediaartstudio.com/blog/2009/05/08/google-trends-gadget-for-your-blog/#comments Fri, 08 May 2009 14:26:56 +0000 admin http://www.mediaartstudio.com/blog/2009/05/08/google-trends-gadget-for-your-blog/ I love trends and the enormous amount of useless and sometimes relevant data we can access via the Interwebs. Google Trends just released an embedded gadget to track search query volume.

You can edit the search query before you embed the gadget, then your visitors can change search terms and length of time to test out their own terms on your site.

]]> http://www.mediaartstudio.com/blog/2009/05/08/google-trends-gadget-for-your-blog/feed/ 0 Tough Economic times – Google Adwords is here to help http://www.mediaartstudio.com/blog/2008/12/03/tough-economic-times-google-adwords-is-here-to-help/ http://www.mediaartstudio.com/blog/2008/12/03/tough-economic-times-google-adwords-is-here-to-help/#comments Thu, 04 Dec 2008 03:34:55 +0000 admin http://www.mediaartstudio.com/blog/2008/12/03/tough-economic-times-google-adwords-is-here-to-help/ One of the smartest things you can do in tough economic times is maintain your marketing budget. More often than not, cutting spending means cutting marketing, advertising and PR. This is the time to shout the loudest and not in desperation.

Google, provides a few tools and food for thought on how to take advantage of proven and measurable results.  Using their Adwords advertising and Analytics in combination,businesses can see exactly the return on their investment when used properly. The full article is here – Google Adwords: Top Tactics for Tough Times

A few quick takeaways:

  1. Focus Ads on specific low cost items or specials -Target your ads
  2. Review your advertising groups for performance leaders
  3. Negative Keywords – Don’t pay for unnecessary advertising
  4. Add more Negative Keywords

Measure your conversions and track them over time. If you have been collecting data for any length of time, measure to a similar time period last year… not last month. Sales are cyclical and tracking trends is more important than small moves.

If you have questions about Adwords, or suggestions on how they have worked for you… leave a comment!

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